The Studio will release albums, artwork, and films, while providing artists with resources and new technology. The works will then be distributed through traveling international exhibits, museums, concerts and digital platforms including the Creators Project website. Participants will retain intellectual property rights.
The Creators' Project launched in May last year as a platform to celebrate and showcase the best of technology-enabled creativity. Deborah Conrad, Intel vice president and chief marketing officer, said the addition of The Studio and Coachella tie-up would "evolve the program to become a patron for the creative process".