Creativity

Seniors Realize Their Travel Dreams in This Intel Virtual Reality Project

Brazilian Project Aims to Show Technology's Benefits to Health and Welfare

By Alexandra Jardine. Published on Aug 15, 2017

Editor's Pick

Intel has been using virtual reality to help seniors in a Brazilian home for elderly people realize their travel dreams.

The project, a collaboration between Intel and online portal Razões para Acreditar (Reasons to Believe), gave VR glasses to the nursing home residents to take them to places either from their past or that they had always wanted to visit -- including Spain, Italy and Israel. In the video, seen here, we see them interviewed about how they have always longed to travel. One woman emigrated from Spain when young, but has never been back. Of course, their experiences make for emotional viewing.

Co-ordinated by Intel's PR agency Burson-Marsteller, the project aims to showcase how technology can be beneficial to people's health and welfare. It's part of an online series called "Technology and Life" that will be updated with different content for the next two months.There will also be information on VR's importance in the treatment of diseases such as autism, and with visual and motor disabilities.

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About

Credits

Date
Aug 15, 2017
Agency:
Burson-Marsteller
Client:
Intel

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