Creativity

Intel Mixes Beethoven With Its Iconic Mnemonic in Spot About 'Amazing Human Experiences'

Ad by McGarry Bowen Took Over a Year to Create

By George Slefo. Published on Jan 19, 2016

Editor's Pick

Intel has paired its iconic mnemonic tone with one of the best-known musical compositions in the world for its latest campaign that aims to show the chip manufacturer does more than just power computers.

The company worked with creative agency of record McGarryBowen in crafting its latest video campaign, "Experience Amazing," for more than a year. The journey to create the spot included travels to Austria, working with NASA and hiring one-woman band Kawehi to mix Ludwig van Beethoven's "Symphony No. 5" with Intel's jingle bong.

The company hopes its latest cross-platform campaign will demonstrate how the brand has evolved beyond the perception of just being a chip creator to one that creates "amazing human experiences," said Teresa Herd, VP-global creative director at Intel.

Read more about the campaign over at AdAge.com.

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About

Credits

Date
Jan 19, 2016
Agency:
McGarryBowen New York
Client:
Intel
Managing Director:
Marianne Besch
Executive Creative Director:
Marianne Besch
Associate Creative Director/AD:
Drew Jaz
Creative Director/Writer:
Lorrin O'Neill
Executive Content Producer:
Celia Everett
Managing Director, Global Music Production:
Jerry Krenach
Senior Music Producer:
Jean Scofield
Managing Director:
Peter Geary
Account Director:
Amy Krieg
Account Executive:
Ayesha Khara
Production Company:
Super Prime
Director:
Samuel Bayer
Head of Production/EP:
Roger Zorovich
Producer:
William Green
Producer:
Dave Kemp
Editorial:
Bikini Edit
Executive Producer:
Gina Pagano
Editor:
Gabriel Wyre
Music:
"Symphony In Blue" by Musikvergnuegen
Composer and Arranger:
Walter Werzowa
Composer and Arranger:
John Luker
Recorded at:
Wiener Musikverein, Vienna
Mixer:
Dennis Sands at Capitol Studios
Mastered by:
Robert Vosgien at Capitol Studios
Audio Post:
Sonic Union
Mix Engineer:
Michael Marinelli
Studio Director:
Justine Cortale

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