Creativity

Intel: Guitar

Making music, QR-style.

Published on Nov 29, 2010

Editor's Pick

To illustrate the speed and intelligence of Intel Core processors, DDB Brasil launched this print and digital campaign that allowed users to make music using QR codes. Print ads featured a guitar and mixer bearing multiple QR codes, that, when activated before a webcam, allow users to play chords or scratch.

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About

Credits

Date
Nov 29, 2010
Agency:
DDB Brasil
Client:
Intel
Creative Direction:
Sergio Valente
Creative Direction:
Moacyr Netto
Creative Direction:
Rodrigo Almeida
Creative Direction:
Renata Florio
Creative:
Edson Oda
Creative:
Marcelo Jesus Mariano
Creative:
Rodrigo Bombana
Project Manager:
Fabio Seixas
Online Production:
Marcus Macarroni
Online Production:
Pedro Rais
Activation and Social Network Content:
Bruno Tozzini
Production Company:
Bossa Nova Films
Audio:
Argila Producoes Musicais
Illustration & Design:
Quad Studio
Illustration & Design:
Sergio Filho
Art Buyer:
Clariana da Costa
Cinema:
Jaqueline Couto
Cinema:
Rita Costa
Cinema:
Joao Amodio
Cinema:
Daniel Guedes
Cinema:
Sergio Prado
Graphic Production:
Carla Lustosa
Graphic Production:
Ed Harada
Image Retouch:
24/7
RTV:
Gilberto Pires
RTV:
Rafael Motta

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