Intel: Guitar

Making music, QR-style.

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To illustrate the speed and intelligence of Intel Core processors, DDB Brasil launched this print and digital campaign that allowed users to make music using QR codes. Print ads featured a guitar and mixer bearing multiple QR codes, that, when activated before a webcam, allow users to play chords or scratch.

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About

Credits
Date
Nov 29, 2010
Agency:
DDB Brasil
Client:
Intel
Creative Direction:
Sergio Valente
Creative Direction:
Moacyr Netto
Creative Direction:
Rodrigo Almeida
Creative Direction:
Renata Florio
Creative:
Edson Oda
Creative:
Marcelo Jesus Mariano
Creative:
Rodrigo Bombana
Project Manager:
Fabio Seixas
Online Production:
Marcus Macarroni
Online Production:
Pedro Rais
Activation and Social Network Content:
Bruno Tozzini
Production Company:
Bossa Nova Films
Audio:
Argila Producoes Musicais
Illustration & Design:
Quad Studio
Illustration & Design:
Sergio Filho
Art Buyer:
Clariana da Costa
Cinema:
Jaqueline Couto
Cinema:
Rita Costa
Cinema:
Joao Amodio
Cinema:
Daniel Guedes
Cinema:
Sergio Prado
Graphic Production:
Carla Lustosa
Graphic Production:
Ed Harada
Image Retouch:
24/7
RTV:
Gilberto Pires
RTV:
Rafael Motta

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Category
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