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Intel Introduces 'Clear,' a Font for the Digital World

Red Peak and Dalton Maag Produce Company's First-Ever Proprietary Font

Editor's Pick

Intel, Red Peak and Dalton Maag come together for "Clear," the computer company's first-ever proprietary font that works across languages and media platforms. The font itself is described as an "ownable Intel asset" that can be read as well by a five-year-old as an 80-year-old. Most importantly, it should be able to be read across screens and on paper, and on platforms that maybe haven't even been invented yet. Previously, the company used a font called Neo Sans Intel, which was designed for print, not digital.

The new font is available in Latin, Greek and Cyrillic styles for now, with more languages coming.

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Date
Apr 10, 2014
Client:
Intel
Category
Latest Creativity News on Ad Age

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