Creativity

Lady Gaga Teams Up With Intel for an Incredible Tribute to Bowie

Singer Used Technology to Enhance Her Performance

By Alexandra Jardine. Published on Dec 19, 2016

Editor's Pick

Lady Gaga's incredible performance at the Grammys in 2016 was a tribute to David Bowie created in partnership with Intel.

The performance incorporated Intel technologies to bring to life Lady Gaga's vision of Bowie's life and career, with stunning visuals and interactive content that responded in real time to Lady Gaga's every movement and command.

Technologies included an "animated face" developed for Lady Gaga that enabled her to wear a number of iconic looks all in a single performance; an interactive video wall that the singer could control; robotics that gave her piano a life of its own and interactive holograms.

Production company Prettybird worked on the project with Intel and Lady Gaga.

Take a look at how it was done in the Behind the Scenes video.

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About

Credits

Date
Dec 19, 2016
Client:
Intel
Production Company:
Prettybird

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