Intel Launches 'Look Inside' Campaign With Spot Honoring 16-Year-Old Jack Andraka

2012 Intel Science and Engineering Fair Grand Prize Winner Developed A New Method for Cancer Detection

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Intel's new brand platform, "Look Inside," hopes to, through a series of short films, encourage people to look within themselves to find what makes them special. The first film for the campaign, created via Venables Bell & Partners, tells the story of 16-year-old whiz kid Jack Andraka, who was the recipient of the 2012 Gordon E. Moore Award, the grand prize at the Intel International Science and Engineering Fair. He won the award for his role in developing a new method to detect pancreatic, ovarian or lung cancer.

Mr. Andraka was inspired by the death of his uncle to pancreatic cancer -- a death that could have been prevented, perhaps, if only they had more time. The film, directed by Britton Caillouette tells his story in reverse, starting with his big win.

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About

Credits
Date
Oct 01, 2013
Agency:
Venables Bell + Partners
Client:
Intel
Director:
Britton Caillouette
Executive Creative Director:
Paul Venables
Executive Creative Director:
Will McGinness
Creative Director:
Tom Scharpf
Associate Creative Director:
Eric Boyd
Art Director:
Ezra Paulekas
Copywriter:
Rob Calabro
Director of Integrated Production:
Craig Allen
Agency Producer:
Emily Moore
Production Company:
Farm League
Director:
Britton Caillouette
Director of Photography:
Devin Whetstone
Executive Producer:
Tim Lynch
Executive Producer:
Tieneke Pavesic
Producer:
David Burden
Editing Company:
Farm League
Editor:
Dana Shaw
Music:
Elias
Music:
Michael Fraumeni
Sound Design/Mix:
Joaby Deal
Sound Design/Mix:
One Union
VFX/End Treatment:
Brand New School
VFX Producer:
Amy Russo
Category
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