Your Own Name Can Score You an Ultrabook

Intel interactive game lets you "push" laptop off a desk

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Intel is giving people the chance to win one of its Ultrabook laptops with Push for Ultrabook, a livestreamed game designed by Japanese agency Party. Players log in with Facebook or Twitter and their name is converted into 3D alphabet blocks. Like a virtual coin dozer, the blocks gradually push an Ultrabook off the stage; the one whose name achieves wins the laptop.

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Date
May 02, 2013
Agency:
Party
Client:
Intel
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