Intel: Ultrabook Pop-up Theater

A PC flashmob.

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Intel Asia Pacific creates flashmob art and theater using Ultrabook PC screens, in this campaign by Party pushing the Ultrabook lightweight laptop models. The agency choreographed 60 people with Ultrabooks synched together via wifi to create 'digital billboards' in a variety of different locations across LA. The aim of the Pop Up Theater is to demonstrate the thin-ness and responsive-ness of Ultrabooks, which are made by several PC manufacturers and powered by Intel.

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About

Credits
Date
Feb 16, 2012
Agency:
Party - Tokyo
Client:
Intel
Creative Director:
Masashi Kawamura
Creative Director:
Hiroki Nakamura
Creative Director:
Morihiro Harano
Technical Director:
Hiroki Nakamura
Technical Director:
Qanta Shimizu
Technical Director:
Nobuaki Arikata
Art Director:
Masashi Kawamura
Art Director:
Ryo Roy Tsukiji
Designer:
Junya Hoshikawa
Designer:
Shinichi Hirata
Designer:
Miho Ishizuka
Animation:
Junichi Arakawa
Hardware System Designer:
Kenshiro Nakashima
Film Director:
Hiroki Ono
Camera:
Yasu Tanida
Edit:
Taichi Okada
Music:
Yuichiro Oku
Producer:
Shota Hatama
Producer:
Tetsuko Shinohara
Producer:
Hiroki Shirota
Web Production:
Birdman
Film Production:
Aoi Advertising Promotion + Clip Pictures, inc
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