Creativity

Intel: You Be the Driver

Intel and L.A.-based firm Hello Design have teamed up to create three interactive web games for fans of the BMW Sauber Formula One racing team. The team is participating in Pit Lane Park, a hi-tec

Published on Jun 18, 2008

Editor's Pick

Intel and L.A.-based firm Hello Design have teamed up to create three interactive web games for fans of the BMW Sauber Formula One racing team. The team is participating in Pit Lane Park, a hi-tech model roadshow that takes place in Poland and will eventually makes its way through Europe.

Fans can view a brief intro on the site and then quickly immerse themselves in the three challenges, the first of which is a reaction game that tests your reflexes and accuracy. Users click on a series of random visual targets as soon as they appear within a 30-second time frame to amass a score.

Once finished, the next level is a pit stop challenge where users hit the space bar to try to make the perfect stop, which is then measured. Finally, the actual track race feeds users points based on the correct line chosen to race and the obstacles avoided along the way, giving users a chance to win the championship.

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About

Credits

Date
Jun 18, 2008
Client:
Intel
Website:
Hello Design
Creative Director:
David Lai

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