'What Lives Inside' Unleashes a Menagerie of Consumer-Created Creatures for Intel/Dell

Trailer for Pereira & O'Dell's Latest Social Film Brings Your Ideas to Life

Published on Mar 13, 2015

Editor's Pick

Of all the social films Pereira & O'Dell has created for Intel, this may be the most inspiring yet. The trailer for Intel/Dell's "What Lives Inside" is out, and so far, it reminds us of all those childhood feel-good films like "E.T." or "Toy Story" that show you how important it is to "believe."

The effort, which was announced in January, is directed by Academy Award-winning VFX artist/AD/director Robert Stromberg ("Maleficent") and stars Colin Hanks, Catherine O'Hara and Oscar winner JK Simmons ("Whiplash") in a tale about a lost son played by Mr. Hanks, Taylor, and his departed father (Mr. Simmons), a famous puppeteer beloved for his creativity. Taylor discovers a lot more about his father -- and his supposed fictitious creations -- only after his dad's death.

Pereira & O'Dell's previous social films promoted Intel and Toshiba and recruited the audience to somehow be part of the story. This time, the campaign promotes Intel and Dell and asked creative types for creature character ideas for the film. Submissions were open through March 9, and the trailer here and these pics reveal some of the ideas that made it to screen.

James Newton ("Hunger Games," "Maleficent") created the score and the effort received more than 5,500 creature submissions. Aside from the characters seen in the trailer, all crafted entirely in CG by MPC LA, 144 more will appear in the final films. The first episode debuts March 25 exclusively on Hulu, with three more in the following weeks. Until then, see more about the campaign in this Behind the Scenes video.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Mar 13, 2015
Pereira & O'Dell
Robert Stromberg
Chief Creative Officer:
PJ Pereira
Executive Creative Director:
Jaime Robinson
Creative Director:
Jason Apaliski
Creative Director:
Rob Lambrechts
Senior Designer:
Moses Kelany
VP/Director of Production:
Jeff Ferro
Senior Producer:
Elisa Moore
Senior Integrated Producer:
Erin Davis
Trailer Editor:
Collin Kriner
Interactive Editor:
Collin Kriner
Production Company:
RSA Films
Director of Photography:
Rodrigo Prieto
Executive Producer:
Traci Norfleet
Jan Wieringa
Production Designer:
Todd Cherniawsky
Costume Designer:
Hala Bahmet
Rick Pearson
Assistant Editor:
Sean Thompson
Casting Director:
Heidi Levitt
Christopher Kubasik
1st Assistant Director:
KC Hodenfield
Visual Effects:
Managing Director:
Andrew Bell
Interactive Production Company:
Sound Design & Mix:
740 Sound
TItle Design:

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.