Intel/Toshiba: We Saved Christina Perasso

Being part of the drama: a fan-made tribute.

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Social media/film experiment Inside, created by Pereira O'Dell San Francisco for Intel and Toshiba, set out to engage a social media audience with a web drama about a woman held prisoner in a hidden room.

It obviously worked - this YouTube film is a fanmade tribute to the experiment, with participants talking about their collaborative experience in trying to save the protagonist, Christina.

The final Inside film will be shown next week on the Inside Experience website - piecing together the film clips with social media comments, tweets and photos from the campaign.

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Date
Aug 10, 2011
Client:
Intel/Toshiba
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