Creativity

Intel/Toshiba: We Saved Christina Perasso

Being part of the drama: a fan-made tribute.

Published on Aug 10, 2011

Editor's Pick

Social media/film experiment Inside, created by Pereira O'Dell San Francisco for Intel and Toshiba, set out to engage a social media audience with a web drama about a woman held prisoner in a hidden room.

It obviously worked - this YouTube film is a fanmade tribute to the experiment, with participants talking about their collaborative experience in trying to save the protagonist, Christina.

The final Inside film will be shown next week on the Inside Experience website - piecing together the film clips with social media comments, tweets and photos from the campaign.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 10, 2011
Client:
Intel/Toshiba

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.