Interflora Avoids Cliches in Capturing the Heartache of a Clown

Poignant Ad From Denmark Reminds Us to Say It With Flowers Instead

Published on

Editor's Pick
The tears of a clown may be a cliche, but this Danish TV spot for Interflora crafts a gently poignant story about a circus clown's failed attempts at romance. Directed by Bacon's Martin Werner for agency Brandhouse, it's the gorgeously-filmed tale of a clown who yearns for a beautiful trapeze artist; however, all his attempts to declare his love go wrong. Balloons are sabotaged, a letter is lost and a gift get mixed up with his handkerchiefs in a tragi-comic moment. What makes it memorable is that there is no happy ending. Instead, the ad urges us to "Never stop trying" and to say it with flowers instead.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 03, 2014
Agency:
Brandhouse
Client:
Interflora
Director:
Martin Werner
Production Company:
Bacon
Producer:
Malene Dyhring
DOP:
Lasse Frank
Editor:
Rasmus Gitz-Johansen
Creative Director:
Mikkel Elung-Jensen
Art Director:
Sigurd Bjerre
Copywriter:
Simon Kragh
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age