Creativity

International Andy Awards: Instacritique

The ad award season is slowly stirring up again and the Andy's are kickstarting the affair with a site that gives your best creative a thumbs up or down. With the "Instacritique Work System," the 2008 International

Published on Oct 11, 2007

Editor's Pick

The ad award season is slowly stirring up again and the Andy's are kickstarting the affair with a site that gives your best creative a thumbs up or down. With the "Instacritique Work System," the 2008 International Andy's pits your best spot against five of the best creative judges in the arena--namely Alex Bogusky, TBWA's Gerry Graf, la comunidad's Jose Molla, DDB's Bob Scarpelli, Mother London's Mark Waites--and not to mention, an average man on the street.

Creative types can upload their work into the system, select from five facets of motivation--Praise Me, Guide Me, Mock Me, Reject Me and Confuse Me--select their judge of choice and click on the "I'm Ready" button to see how they fare.

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About

Credits

Date
Oct 11, 2007
Client:
International Andy Awards
Agency:
Mother London
Interactive Agency:
Poke London

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