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International Andy Awards: Instacritique

The ad award season is slowly stirring up again and the Andy's are kickstarting the affair with a site that gives your best creative a thumbs up or down. With the "Instacritique Work System," the 2008 International

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The ad award season is slowly stirring up again and the Andy's are kickstarting the affair with a site that gives your best creative a thumbs up or down. With the "Instacritique Work System," the 2008 International Andy's pits your best spot against five of the best creative judges in the arena--namely Alex Bogusky, TBWA's Gerry Graf, la comunidad's Jose Molla, DDB's Bob Scarpelli, Mother London's Mark Waites--and not to mention, an average man on the street.

Creative types can upload their work into the system, select from five facets of motivation--Praise Me, Guide Me, Mock Me, Reject Me and Confuse Me--select their judge of choice and click on the "I'm Ready" button to see how they fare. 

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About

Credits
Date
Oct 11, 2007
Client:
International Andy Awards
Agency:
Mother London
Interactive Agency:
Poke London
Tags
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