Creativity

International Childrens' Fund: The Lost Choir

One dies every three seconds.

Published on Nov 20, 2012

Editor's Pick

For Universal Childrens' Day, Grey Dusseldorf and the ICF team up for a hauntingly beautiful rendition of "Mad World," by Tears for Fears, as performed by boys choir Wuppertaler Kurrende. A gorgeously depressing performance to draw attention to the plight of kids' mortality.

Previously, Duval Guillame enlisted a choir for another type of PSA: a profanity-laden performance for a hotline for parents with troubled kids.

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About

Credits

Date
Nov 20, 2012
Agency:
Grey Dusseldorf
Client:
International Childrens' Fund

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