Creativity

International Committee of the Red Cross scoops Film Craft Grand Prix at Cannes

Hearbreaking tale by Sra Rushmore highlights health workers targeted in war

By Ann-Christine Diaz. Published on Jun 20, 2018

Editor's Pick

The Cannes Lions International Festival of Creativity Film Craft Grand Prix has been awarded to "Hope," work for the International Committee of the Red Cross by Spanish agency Sra Rushmore and directed by James Rouse via Blur Productions.

Shot in Beirut, it tells the story of a father rushing to drive his critically wounded daughter to the hospital. He struggles to keep her conscious, positive and alert as blood seeps from her wound, but sadly the hospital's no longer there, a casualty of their war-torn environment.

Film Jury President Diane McArter, founder and president of Furlined Productions, said, "We looked for deeper meaning, the ways in which craft truly engages us in an empathetic connection. That's the pinnacle of great craftsmanship--"a piece of work that connect us to our humanity to our deeper truth." The Grand Prix film "plunged us into another world and put us into the shoes of others."

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