This Fake Trailer Promotes a Film the Advertiser Hopes You'll Never See

'Genocide in Burundi' Is a Warning from the International Federation of Human Rights

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The International Federation of Human Rights (FIDH) is highlighting the danger of atrocities occurring in Burundi by running a fake film trailer in French cinemas for a movie called "Genocide in Burundi."

The film, by We Are Social's Paris office, will also be shown in a loop on a Clear Channel electronic billboard in NYC's Times Square. Deliberately created in the style of Hollywood films about African tragedies, such as "Hotel Rwanda" and "The Last King of Scotland," it starts quietly with a child gently singing before the peace is broken by screaming and footage of someone running for their life across fields.

The trailer certainly has the look and feel of a Hollywood movie, although the quotes pulled as if from from media reviews ("Climate of Fear" - Washington News) might have you wondering. Another clue: the name of the "director" is Pierre Nkurunziza -- the President of Burundi. But all is not revealed until it abruptly ends with the message #StopThisFilm and "The only movie you wouldn't want to see". At the end, online viewers are invited to sign a petition directed at the U.N.

Dimitris Christopoulos, FIDH President, said in a statement: "Presenting our campaign as a movie, a media which everyone can easily relate to, allows us to get our message to a large global audience. However Burundi's descent into hell is no scenario written in Hollywood, it is really taking place right now. We must act before it is too late and take action to end the serious crimes that are currently being perpetrated in the country."

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About

Credits
Date
Nov 17, 2016
Agency:
We are Social - France
Client:
International Federation of Human Rights
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