International OCD Foundation: The Shortest Ad Ever

Experience OCD.

Published on Mar 02, 2012

Editor's Pick

How do you raise awareness of obsessive-compulsive disorder? Get people experience it for themselves, if only for a moment. McCann Digital Israel thought of this smart way to get people to check things over and over again, ritualistically, the way OCD sufferers often do, by posting a short video to YouTube that was so short, you had to replay it a bunch of times before you could understand what it said.

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