International Surfing Museum: A Surfing Primer

"We happened upon the International Surfing Museum by accident," says Y&R/Irvine AD Christopher Gyorgy. "I didn't even know there was a surfing museum in Huntington Beach, let alone an 'International' one. We cou

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"We happened upon the International Surfing Museum by accident," says Y&R/Irvine AD Christopher Gyorgy. "I didn't even know there was a surfing museum in Huntington Beach, let alone an 'International' one. We couldn't believe we'd never heard of it, so we went around asking local surfers if they knew that there was a surfing museum here. They didn't. This was simply unacceptable." The result is this pro bono print and poster campaign, which allows the creatives to give back to the community as they demonstrate their chops, says Gyorgy. In addition to simply raising awareness, the plan is to raise an endowment. "Essentially, we want to establish a building fund so that in, say, five or seven years they can build a state-of-the-art facility on the beach that's worthy to be called the International Surfing Museum."

As for the strategy behind the ads, "One of the things we learned from the local surfing community is that they don't know their surfing history

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About

Credits
Date
Sep 20, 2006
Executive Creative Director:
Anthony Dibiase
Art Director:
Christopher Gyorgy
Copywriter:
Dave Horton
Client:
International Surfing Museum
Agency:
Young & Rubicam Irvine
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