Creativity

Internet Explorer: 90s Kid

Ah, the good old days.

Published on Jan 23, 2013

Editor's Pick

There's no denying it: Nostalgia is driving a lot of brand creativity these days. After Disney unveiled its "8-Bit Street" in London for Wreck-It Ralph, and Old Spice saved the world in pixelated glory, Internet Explorer underscores its place in your 90s memories with this adorable film. It features everything you could possibly miss about that wonderful era, from tamagotchi to bowl haircuts -- and ends with a reminder that just as you grew up, so did the browser. While the ad is cute, we have to wonder if it is good for the brand: Just because something was good in the 90s doesn't mean it's worthy now. Like these, for example.

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About

Credits

Date
Jan 23, 2013
Client:
Internet Explorer

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