Creativity

Amazing Bird Puppets Lend an Unusual Touch to This Christmas Ad

Intu Taps Into Stagecraft to Stand Out From the Crowd

By Alexandra Jardine. Published on Nov 10, 2016

Editor's Pick

It's hard to stand out among the slew of retailers' holiday spots in the U.K., but this year sees an unusual new entry to the scene from shopping mall operator, Intu.

Its spot uses amazing hand-crafted puppets of birds, inspired by stage shows such as "War Horse" and "The Lion King," to personify seven different types of shoppers -- for example a swan illustrates the window shopper, a flamingo the "me, me, me" shopper and a peacock an "excited" shopper.

What's more, the audience clearly sees them being operated by puppeteers, including specialist performers from Henson and stage play "War Horse," making it feel more like a piece of theater. The puppets, film and photography were produced by Blinkink and directed by Joseph Mann, and the creative agency was Now. The integrated campaign is running on TV, digital, social, OOH and in-mall media.

Mann said in a statement: "Keeping the puppeteers in shot was always our plan but it came with some challenges. The puppeteers are used to working in front of a screen so they can see what they're doing. Making them part of the performance meant this wasn't possible. They had to almost be an extension of the bird and therefore act alongside them, looking at them rather than straight on. As you can imagine, this required a lot of tests, rehearsals and choreography and with only four shoot days to work with it was a real challenge, but we are very pleased with the result."

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About

Credits

Date
Nov 10, 2016
Agency:
Now
Client:
Intu
Executive Creative Director:
Remco Graham
Creative:
Juliet Kent
Creative:
Clint Harding
Head of Film:
Jeremy Muthana
Head of Content:
Jeremy Muthana
Planner:
Amelia Wood
Account Director:
Jack Howker
Account Manager:
Katy Stanage
Customer Experience Director:
Roger Binks
Group Marketing Manager:
Richard Bailey
Regional Marketing:
Izzie Peskett
Marketing Manager:
Charlotte Ullathorne
Production Company:
Blinkink
Director:
Joseph Mann
Producer:
Ben Lole
Director of Photography:
Matthew Day
Editing House:
Stitch
Editor:
Max Windows
Post Production:
Finish
Audio:
Wave Studios
Music:
Simon Pegg
Media:
Blue449

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