Goldieblox Wins Intuit's Super Bowl Contest

RPA Creates New Ad for Beloved Girls Toy Brand

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Editor's Pick

Earlier this year, Intuit announced that it would be giving small business owners a shot at a Super Bowl commercial, with its "Small Business, Big Game" contest conceived out of RPA Los Angeles. Small biz owners were invited to share their stories online, and it was up to the public to decide who deserved a place in the game. In the end, girls ruled. Goldieblox, a girl-targeted toy created by Debbie Sterling that aims to teach young ladies the skills they'll need to become engineers beat out Barley Labs natural dog treats, a natural dairy compost called Poop and Locally Laid, a pasture-raised egg company.

RPA teamed with Smuggler director Filip Engstrom on this racous, celebratory spot featuring girls in a mad construction frenzy, set to a fun cover of Quiet Riot's "Come on Feel the Noise." The spot continues the vibe of a film Goldieblox previously released online that sparked a lawsuit from the Beastie Boys. It had featured a cover of the band's famous "Girls" track off 'Licensed to Ill,' but the Beastie Boys have expressly forbidden the use of their music to appear in ads.

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About

Credits
Date
Jan 29, 2014
Agency:
RPA
Client:
Intuit
EVP/CCO:
Joe Baratelli
SVP/Group Creative Director:
Pat Mendelson
VP/Creative Director:
Nathan Crow
VP/Creative Director:
Adam Lowrey
Copywriter:
Chris Juhas
Art Director:
Ben Tolbert
SVP/Head of Production:
Gary Paticoff
Senior Freelance Producer:
Carolyn Casey
Production Co.:
Smuggler
Founding Partner:
Patrick Milling Smith
Founding Partner:
Brian Camody
COO:
Lisa Rich
Director:
Filip Engstrom
Bidding Producer:
Shannon Jones
Line Producer:
Donald Taylor
Production Supervisor:
Daria Tarlow
DP:
Erik Sohlstrom
Production Designer:
Jason Dawes
Editor:
Kim Bica
Editorial Company:
Arcade Edit
Managing Partner/EP:
Damian Stevens
Executive Producer:
Nicole Visram
Senior Producer:
Kirsten Thon-Webb
Assistant:
Trevor Schulte
Color:
MPC/LA
Colorist:
Mark Gethin
Music:
HUM Music
Creative Director:
Scott Glenn
Associate Creative Director:
Kristin Dyrud
Executive Producer:
Debbi Landon
Arranger:
Josh Loucka
President:
Jeff Koz
VFX:
Carbon
Executive Producer:
Frank Devlin
Creative Director:
Chris Noellert
Associate Producer:
Nick Vassil
Flame Assistant:
Jim Gomez

See more credits

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