Creativity

CPAs Get Their Own Craft Beer to Help Them Through Tax Return Season

QuickBooks Maker Intuit Partnered With Rhode Island Microbrewery

Published on Mar 25, 2015

Editor's Pick

Tax season is a tough time for CPAs with all that number crunching to do, so Intuit, which makes tax software QuickBooks, made them a special beer all their own.

In Rhode Island, the company, and agency RPA, partnered with a local microbrewery to create and bottle a custom beer, CPA IPA, and put it on tap at happy hours across the state. It also created a website, PensDownBottomsUp.com, to support the campaign and let CPAs know about the next local gathering featuring the brew.

It's another thoughtful idea for the brand rewarding its specific customer base. For the Super Bowl last year, the brand and RPA had launched the "Small Business, Big Game" campaign that gave small businesses a shot at a Super Bowl ad.

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Credits

Date
Mar 25, 2015
Agency:
RPA
Client:
Intuit
EVP, CCO:
Joe Baratelli
SVP, GCD:
Nathan Crow
SVP, GCD:
Adam Lowrey
Associate Creative Director:
Joao Medeiros
Associate Creative Director:
Alex Goulart
Designer:
Lauren Geschke
Senior Art Director:
Jessie Echon
Art Buyer:
Jessica Fedynyshyn
Producer:
Annie Boyle
Photographer:
Jennifer Rowson
VP, Strategic Planning Director:
Jason Tarantino
VP of Channel Marketing:
Ken Wach
Group Marketing Manager:
Taj Alavi
Marketing Manager:
Bree Bunzel
Marketing Manager:
Thomas Suh

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