These Trendy California Pop-Up Restaurants Are For Accountants Only

Menu at Intuit's Parties Features 'Cloud Cocktails' and Molecular Gastronomy

By Angela Doland. Published on Aug 27, 2015

Editor's Pick

QuickBooks, Intuit's accounting software for small businesses, just opened pop-up restaurants in San Francisco and Los Angeles for an accountants-only crowd. The events, created with help from agency RPA, featured molecular gastronomy inspired by the software's timesaving features.

What does that mean exactly? Guests were served a "Cloud Cocktail," which the company described as a "gin-and-tonic-infused vapor designed to exemplify the convenience of working with clients in the cloud." An entrée and sides were served beneath a smoking cloche, "showing how accountants have access to everything at once with the client dashboard." (A bit of a stretch perhaps, but the presentation looked nice.)

The events, with attendance of about 500, were designed to thank accountants who use the software. Some QuickBooks subscribers received hand-delivered invitations and chocolates on a dish marked "Clear Your Plate," a theme of the event. Intuit tapped the work of small businesses that use the software, including event locations Terra Gallery in San Francisco and The Fig House in Los Angeles.

The company has showed its appreciation for accountants before. In Rhode Island, during this year's tax season, it partnered up with RPA and a local microbrewery to create and bottle a custom beer, CPA IPA, and serve it at happy hours across the state.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Aug 27, 2015
VP of Channel Marketing:
Ken Wach
Group Marketing Manager:
Taj Alavi
EVP, Chief Creative Officer:
Joe Baratelli
SVP, Group Creative Director:
Nathan Crow
SVP, Group Creative Director:
Adam Lowrey
Jason Barrett
Junior Art Director:
Rick Ewing
Junior Art Director, Digital:
Danielle Zeiter
Senior Strategic Planner:
Alyssa Moskowitz
Program Manager:
Janet Chu
Project Manager:
David Price
Digital Producer:
Ziv Sibony
VP of Digital Technology:
Scott Westerfield
UX Lead:
Lara Federoff
Associate Director of Print Production:
Susan Cockrell
Experiential Account Director:
Joycie Weatheryby
VP, Account Director:
Hope Bubnar
Assistant AE:
Jessi Levine
VP, Associate Media Director:
Kristen Hagen
Event Production Company:
Bompas & Parr

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.