Creativity

Design Lovers, This Film Trailer May Get You Giddy

Designers From Netflix, Airbnb, Google and More Reveal Processes in 'Design Disrupters'

By Alexandra Jardine. Published on Sep 30, 2015

Editor's Pick

If you're a designer, or fan of design, this trailer for an upcoming film may get you a bit giddy. "Design Disruptors," sponsored by online product design platform InVision, is a documentary exploring the role and importance of product design and user experience at some very familiar, top tech companies including Google, Pinterest, Facebook, Twitter, Netflix, Airbnb and more.

Set to debut in early 2016, the film was directed by Matt D'Aveila and promises to "explore the most creative minds in a generation and how they use design to help people, businesses and society" with the help of insight from designers at 15 top companies.

The film teases with some advice from folks like Airbnb User Experience Designer Jenny Arden: "At its best, design is human. It's not about being pretty or skeuomorphic, it's the connection we have with it."

According to an InVision spokesperson, those who appear in the film are all InVision customers and were not compensated.

"We were inspired to create a film featuring these brands after hearing the incredible design-focused stories and strategies they had to share, and how those strategies were positively affecting their business goals," said InVision CEO Clark Valberg.

"Through exclusive access to some of the most important designers of our time, we'll share the potential of design as a kingmaker," he added in a statement. And, outside of promoting the company itself, "Our goal with the film is to educate millions and change how businesses tackle their hardest problems."

To sign up to be among the first to see the film when it launches, you can visit the website.

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About

Credits

Date
Sep 30, 2015
Client:
InVision
Director:
Matt D'Aveila
Production Company:
Catalyst

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