The UK's Institute of Practitioners in Advertising (IPA) has imagined industry figures including Sir John Hegarty, Sir Martin Sorrell, Jeremy Bullmore and CHI's Johnny Hornby immortalized in Lego for a campaign highlighting the calibre of speakers that its 44 Club attracts. The figures (complete with little touches such as Hegarty's Paul Smith suit, Sorrell clutching a $100 note, and Lord Bell's packaging caption: Mrs Thatcher's Favourite) were created by 44 Club committee member and Leo Burnett creative Ben Gough and photographed by Adrian Burke. They will appear on a series of postcards to be sent to the industry's HR managers and those new to the industry. The name of the campaign? Build Your Career.