Editor's Pick

TBWA/Media Arts Lab comes out with another couple of Siri-centered ads for the iPhone 4S, starring Samuel L. Jackson and Zooey Deschanel and directed by Bryan Buckley. It's been a while since we've seen someone famous in Apple ads, since the last few have mostly focused on the product (camera, or Siri, or apps) rather than on the people who use them. But showing Siri helping out celebrities is a nice idea, since everyone knows famous people always need their personal assistants in tow.

Both ads are perfectly in sync with the personalities of Jackson -- as he cooks gazpacho for 'date night' with some nice banter with Siri -- and Deschanel as her usual cute self on a rainy day.

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