Los Angeles Film School grads Hill and Sahlin's guerrilla project was partly inspired by funnyman Farhy (see Creativity, September 2001), who also helped them to produce a mockumentary called Meter Maids when they were PAs at his former haunt, Headquarters satellite Brand. And, although tonally different, there are obvious similarities to CP+B's Wes Anderson-directed Ikea spots, where families re-enact real-life melodrama in an Ikea showroom - but they insist it's just coincidence. "I guess it's kind of flattering that the agency thinks along the same lines that we do," offers Hill. AddsSahlin, "Basically, we wanted to see if we could just do it. That was the main goal behind the thing, because it was so absurd." The short is on the IrishWiley reel but has yet to turn up on the web.