IRO Cycles: Build-a-Bike

Manhattan agency WWD&S has revamped the e-commerce destination for bicycle brand IRO, which is seeking a larger audience for its fixed gear and single speed products that the client claims is popular primarily amongst bike messengers and hips

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Manhattan agency WWD&S has revamped the e-commerce destination for bicycle brand IRO, which is seeking a larger audience for its fixed gear and single speed products that the client claims is popular primarily amongst bike messengers and hipster contingents on both coasts.

A Flash-injected showroom rotates to display the IRO line, which includes the Urban Assault, Urban Traffic, Off Road and Commuter brands. By clicking on the model of your choice, you can virtually build your own bike by choosing the frame, customizing your wheels and adding accessories. After all is said and done, you can save your creation, buy it online or send the image to friends. A gallery on the site also lets you upload your real-life custom IROs and join in on a community conversation.
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About

Credits
Date
May 09, 2008
Client:
IRO Cycles
Agency/Production Company:
Woods Witt Dealy & Sons
CCO/Executive Creative Director:
Harry Woods
CCO/Executive Creative Director:
Gill Witt
Executive Producer:
Phyllis Dealy
Art Director:
Gill Witt
Art Director:
Dan Gearity
Art Director:
Eric Stockmeyer
Copywriter:
Harry Woods
Producer:
Alice Tang
Interaction Designer:
Christin Roman
Technical Lead:
Sean Stockmeyer
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