Creativity

Irwin Entertainment: Corporate Identity

Veteran producer John Irwin's recently formed Irwin Entertainment has a new identity package via Creative Group Design — which specializes in motion graphics — in a collaboration with Era 404 Creative. "Since Irwi

Published on May 12, 2005

Editor's Pick

Veteran producer John Irwin's recently formed Irwin Entertainment has a new identity package via Creative Group Design — which specializes in motion graphics — in a collaboration with Era 404 Creative. "Since Irwin Entertainment is a newly formed company, our aim was to create a strong identity that evoked a sense of excitement while reinforcing the company name," says Creative Group Design CD Gary Keenan. "The identity has to work across all media and be quickly recognizable." After producing an on-air identity, Keenan collaborated with Era 404 to develop a stationery system and a business card design. "We wanted the stationery to have the same energetic impact that John Irwin's work is known for," says Era 404's Don Citarella (Irwin's recent projects include NBC

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About

Credits

Date
May 12, 2005
Client:
Irwin Entertainment
CD/Designer:
Gary Keenan
Creative Director:
Don Citarella
Creative Director:
Mike Citarella
Design:
Creative Group Design
Design:
Era 404 Creative
Agency:
Era 404 Creative New York

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