Israel Anti-Drugs Authority: Facebook Timeline

Splitting lives.

Published on

Editor's Pick

Israel's Anti-Drugs Authority along with agency McCann Israel makes creative use of the Facebook Timeline's design, which splits your profile content evenly down the middle. A profile for "Adam Barak" compares pictures of the fictional character over the course of a year -- on one side, he is on drugs, on the other, he isn't. The pictures themselves are of a real copywriter at McCann, Daniel Barak.

Of course, Facebook Timeline isn't open to brands yet, but since this is still a real profile of a person -- albeit an imaginary one -- this may just slide past Facebook's policy police.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 05, 2012
McCann Israel
Israel Anti-Drugs Authority
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age