Israeli Cancer Association: The Day the Radio Went Mono

One side.

Published on Apr 20, 2012

Editor's Pick

Gitam BBDO's interesting radio stunt for the Israeli Cancer Association marked Breast Cancer Awareness month by making all radio stations "mono" -- only broadcasting through one speaker -- to show how it feels to lose one breast.

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Apr 20, 2012
Gitam BBDO Tel Aviv
Chief Creative Officer:
Guy Bar
Israeli Cancer Association
Ran Allon
Art Director:
Tamar Dvir

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