Israeli Lottery: Bad Luck

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Description
"Chance" is so easy to win, that even the unluckiest most ominous place on earth would have a "Chance" stand.
Credits
Date
Dec 13, 2013
Agency:
Gitam BBDO Tel Aviv
Client:
Israeli Lottery
Exec. Creative Director:
Shani Gershi
Creative Director:
Sagi Blumberg
Art Director:
Yael Gerzon Inbar
Copywriter:
Itay Pizanti
Copywriter:
Ran Allon
Copywriter:
Orit Bar-niv
VP Client Services:
Dror Tankus
Illustrator:
Moran Barak
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