Brazilian Bank Itau Reinvents the Piggy Bank in Book Form

Project Is Designed to Educate Kids

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Latin American bank Itau reinvented the traditional piggy bank as a kids' book, in a project designed to educate kids about savings.

Sao Paulo agency DM9DDB created the book, which is about the adventures of a pig called Penny and has magnetic slots in every page. When the book is full up, the child has exactly the right amount of money to open a savings account with the bank.

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About

Credits
Date
Jun 12, 2015
Chief Creative Officer:
Marco Versolato
Client:
Itau
Creative Director:
Leo Macias
Art Director:
Leo Macias
Art Director:
Paulo Junger
Copywriter:
Felipe Medici
Copywriter:
Samir Mesquita
Copywriter:
Zico Farina
Typography:
Paulo Junger
Photographer:
Ricardo Barcellos
Illustrator:
Bruna Assis
Agency Producer:
Fabiana Beraldo
Agency Producer:
Ana Lucia Marques
Agency Producer:
Juliana Brasileiro
Graphic Producer:
Clariana Costa
Graphic Producer:
Nereu Marinho
Account:
Marcelo Passos
Account:
Suzana Poli
Account:
Marcelo Trivilato
Account:
Paula Calabro
Production Company:
Cadux.com Studio
Film Director:
Cadu Macedo
Sound Production Company:
Jamute
Moka Up:
Mockup10
Clent Approval:
Eduardo Tracanella
Client Approval:
Juliana Curry
Client Approval:
Eduardo Tracanella

See more credits

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