Creativity

ITG: Brand Identity

Making sense of financial markets.

Published on Jan 24, 2012

Editor's Pick

Landor Associates has designed a new brand identity for independent research and execution broker ITG, which is celebrating its 25th anniversary. The brand's new strapline is 'Decoding Signal from Noise', and ads, signage and online campaigns illustrate this by transforming random copy and data into something meaningful. For example, print ads feature staggered copy, while online animations, as seen here, turn hundreds of tiny letters into words.

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About

Credits

Date
Jan 24, 2012
Client:
ITG
Design Agency:
Landor Associates

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