Creativity

VP Joe Biden and Adam Devine Crash a Frat Party for 'It's On Us' Video

Sexual Assault Campaign Teamed With Funny or Die for a Serious Message

By Alexandra Jardine. Published on Oct 05, 2016

Editor's Pick

The White House's "It's On Us" campaign against sexual assault on college campuses has a new star who proves he's game for anything in this collaboration video with Funny or Die -- Vice President Joe Biden.

Biden stars with Adam Devine in a film in which they pose as college frat boys to get into a party, before finally breaking cover and making a (serious) speech about campus assault. It's a humorous way of getting the message across, and, as you'd expect from Funny or Die, is well-scripted and funny. Biden, who in real life has visited thousands of colleges to speak about the issue, puts in a bravura performance -- could a Hollywood career beckon after Washington?

Mekanism is behind the wider "It's On Us" campaign. Other videos made for the cause include a tie up between the Ad Council and She Knows Media.

The video was filmed at the Josephine Butler Parks Center, a historic mansion on Meridian Hill/ Malcolm X Park.

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Credits

Date
Oct 05, 2016
Agency:
Mekanism
Client:
It's On Us / Funny Or Die
Creative:
Funny Or Die
Production Company:
Funny Or Die

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