This Texting Conversation Reveals the Horrific Subtext of Campus Rape

Video by Mekanism Uses Phone's Autocorrect Feature to Change the Meaning

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It's On Us, the national campaign to end sexual assault on college campuses, reveals the creepy subtext of rape in a texting conversation between two students in its latest video.

The video, by Mekanism, uses the autocorrect feature on smartphones to reveal what's really going on as a guy chats about his night to a friend -- for example, changing the words "that drunk chick I was talking to at the party" to "that drunk chick I was targeting" or "I had to encourage her a bit" to "I had to force her a bit."

It's On Us is a partner of nonprofit the Biden Foundation, and former Vice President Joe Biden has tweeted the campaign. Previous It's On Us work includes a video with Funny or Die in which Joe Biden crashes a frat party with Adam Levine. It also teamed up with the Ad Council for a PSA that highlighted victim-blaming.

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About

Credits
Date
Mar 29, 2017
Agency:
Mekanism
Client:
It's On Us
President & CEO:
Jason Harris
Executive Creative Director / Founder:
Ian Kovalik
Senior Copywriter:
Bryan Davis
Senior Copywriter:
Tim Noble
Art Director:
Grace Hwang
Art Director:
Stefanie Gomez
Director of Brand Management:
Caroline Moncure
Brand Manager:
Lissa Pinkass
Production Agency:
Sister
Executive Producer:
Lee Scharfstein
Producer:
Jackie Backer
Production Company:
The Artery VFX
Director:
Vico Sharabani
Executive Producer:
Deborah Sullivan
Producer:
Lynzi Grant
Lead Flame Artist:
Asaf Yeger
Flame Artist:
Brendan O'Neil
Audio:
Sticky Audio NYC
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