Creativity

Ivory: When Dirt Changes

Soaps on a soapbox.

Published on Oct 04, 2011

Editor's Pick

Ivory brings simple back with two minimalist TV spots from Wieden + Kennedy. Part of a new television campaign for the soap brand, the two 15-second spots feature animated bars of soap fitting together to spell it out for you: When it comes to soap, simpler is better.

The campaign also includes print, outdoor and digital executions.

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About

Credits

Date
Oct 04, 2011
Agency:
Wieden & Kennedy
Client:
Ivory
Creative Director:
Danielle Flagg
Creative Director:
Karl Lieberman
Copywriter:
Jennie Hayes
Copywriter:
Craig Love
Art Director:
Johan Arlig
Art Director:
Kelly Wright
Art Director:
Ayse Altinok
Typographer:
Garage Bold
Project Manager:
Andrea Nelsen
Art Buyer:
Amy Carleton
Photographer:
Carl Kleiner
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Retouching:
Wieden+Kennedy
Retoucher:
Kyle Pero

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