i-wireless: Let Your Fingers Do the Dirty Talking

We owe a deep debt of gratitude to Gee Jeffery & Partners for allowing us to open this item with an image of lesbian lust, which we can conveniently cloak in the guise of reportage. Because it's a real ad, for a real client (see

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We owe a deep debt of gratitude to Gee Jeffery & Partners for allowing us to open this item with an image of lesbian lust, which we can conveniently cloak in the guise of reportage. Because it's a real ad, for a real client (see www.i-ontheweb.com). This i-Wireless prepaid cell service has a www.push-buttons.com thing going on (where you can get translations of the headlines) that cashes in on the mystifying Gen Z text-messaging rage, backed by ads that apparently only those in the demo can understand. GJP CD Chris Heile insists the ads are "controversial not because they're offensive but because no one seems to know what they mean
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About

Credits
Date
Sep 30, 2004
Client:
i-wireless
Creative Director:
Matthew Litzinger
Creative Director:
Chris Heile
Art Director:
Adam Bailey
Art Director:
Eric Jones
Copywriter:
Brian Grossman
Copywriter:
Nathan Dye
Copywriter:
Andrew Hart
Photographer:
Eden Robbins
Illustrator:
Adam Bailey
Illustrator:
Andrew Hart
Illustrator:
Eric Jones
Agency:
Gee Jeffery & Partners
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