Dutch Insurance Brand 'Invents' At-Home Dental Drill to Highlight Rising Coverage Costs

Infomercial For World's First Home Cavity Excavator Gets YouTube Excited

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Dutch insurance brand ixorg wanted to highlight the rising costs of dental insurance, which it hopes to offset with a new product. So it launched a viral campaign with a fake informercial purporting to advertise the world's first "do it at home" dental drill. The "Dentidrill" (which comes with Lidocaine and a tutorial included) looks scarily convincing in this video, by Grey Possible Amsterdam, which has been viewed over 175,000 times on YouTube. It could be the stuff of Halloween nightmares.
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About

Credits
Date
Oct 29, 2013
Agency:
Grey Possible - Amsterdam
Client:
ixorg
Production Company:
Electric Zoo
Director:
Frits Taberima
Website:
Yes2Web
Sound:
Earforce
Tags
Category
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