J. Crew Lets You Shop for Every Decade Of Your Life

Website Introduces Fashion Tips and Suggestions Modeled by Four Different Aged Beauties

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J Crew is making it easier to shop for age-appropriate clothing on its website, by introducing suggestions for each era of your life.

Visitors to its website can click on four differently aged models (all beautiful, of course) to see them wearing clothes suitable for your 20s, 30s, 40s and 50-plus. There are also accessory and cosmetics suggestions and fashion tips, such as "Do wear four-inch heels. Also, Birkenstocks" for the 40s.

J. Crew Creative Director Jenna Lyons adds a personal touch to the effort, writing on the site, "In my 20s, I wore rollneck sweaters, with short shorts. A lot has changed since then. Some 20+ years later, I still love J. Crew . . . just differently. Here are four women whose style I admire . . . different is beautiful. xx Jenna"

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Date
Mar 10, 2015
Client:
J. Crew
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