Creativity

Jack Daniel's: As American As...

The essence of independence.

Published on Jul 14, 2011

Editor's Pick

Jack Daniel's latest integrated campaign, through Arnold, centers on 'independence' and the brand's American roots. As well as a TV spot (shown here), the campaign features ten letterpress posters with patriotic colors and bold headlines, whose creation is featured in a two and a half minute documentary, filmed in Knoxville, Tennessee.

Fans can see the film on the brand's Facebook page, where they can download or buy the posters, create their own posters and make personal toasts to independence.

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About

Credits

Date
Jul 14, 2011
Agency:
Arnold Worldwide
Chief Creative Officer:
Pete Favat
Client:
Jack Daniel's
Group Creative Director:
Wade Devers
Copywriter:
Bryan Karr
Art Director:
Travis Robertson
Producer:
Billy Near
Producer:
Ben Ouellette
Art Buyer:
Andrea Ricker
Project Management:
Lauren Butterworth
Production Company:
PRETTYBIRD
Director:
Max Malkin
Executive Producer:
Kerstin Emhoff
Executive Producer:
Ali Brown
Editorial:
Lost Planet
Editor:
Max Koepke
Executive Producer:
Krystn Wagenberg
Assistant:
Alessandra Lacorazza
Telecine:
CO3
Colorist:
Tom Poole
Audio Post:
audioEngine
Mixer:
Rex Recker
Producer:
Jessie Meade
Executive Producer:
Sharon DiTullio-Tepper
Music:
Gary Clark Jr.
Composer:
Gary Clark Jr.
Sound Design:
Lost Planet
Sound Designer:
Max Koepke

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