Creativity

Jack Daniel's: King Bee

The king bee doesn't give a sh*t

Published on Apr 26, 2011

Editor's Pick

A new spot for Jack Daniel’s Tennessee Honey features a bad ass bee.

Tennessee Honey, JD's first new product launch in 14 years combines Old No. 7 whiskey with honey liqueur.

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About

Credits

Date
Apr 26, 2011
Agency:
Arnold Worldwide
Chief Creative Officer:
Pete Favat
Client:
Jack Daniel's
Group Creative Director:
Wade Devers
Art Director:
Jeremy Boland
Art Director:
Wade Devers
Art Director:
Allie Hughes
Writer:
Peter Hughes
Agency Producer:
Billy Near
Agency Producer:
Bill Goodell
Agency Producer:
Ben Ouellette
Agency Producer:
William Near
Director:
Pete Candeland
Production Company:
Passion Pictures
Creative Director:
Wade Devers
Copywriter:
Peter Hughes
Senior Art Director:
Jeremy Boland
Producer:
Belinda Blacklock
Co-Producer:
Anna Lord
Executive Producer:
Rich Rama
CG Animation:
Ryan Bradley
CG Animation:
Leo Baker
CG Coordination:
Aline Ngo
Editor:
Leo Baker
Art Director:
Rick Thiele
Lighting/Texturing:
Mario Ucci
Lighting/Texturing:
Rick Thiele
Lighting/Texturing:
Cesar Nunes
Lighting/Texturing:
Jaroslav Polensky
Nuke Artist:
Mario Ucci
Nuke Artist:
Rick Thiele
Nuke Artist:
Cesar Nunes
Nuke Artist:
Jaroslav Polensky
Modelling:
Sue Jang
Modelling:
Mark Jagos
Modelling:
Lee Wolland
Rigging:
Leo Baker
Matte Painting:
Kim Dulaney
Additional Editing Work:
Sam Mason
Additional Editing Work:
Dace Willmott
Character Design:
Sam Mason
Production Assistant:
Dace Willmott
Colorist:
Paul Harrison
Sound:
Colin @ The Lodge
Music:
Stone Foxes

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