Jack Daniel's Celebrates the Real People of Lynchburg in 150th Anniversary Spots

Campaign Singles Out Hometown's Modern Day Inhabitants

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Jack Daniel's hometown of Lynchburg, Tennessee has always featured strongly in the brand's advertising, but often with a somewhat nostalgic touch. But in a new set of spots celebrating its 150th anniversary year, the brand honors the town's modern-day, real-life inhabitants.

The anthem spot, by Arnold Worldwide, sees a bunch of people congregating on a hillside, as the voiceover explains who they are -- the people of Lynchburg. Some are then singled out for special mention -- veterans, people born there, fifth-generation Lynchburgers, even one woman named "Hiawatha Kitty McGee." We also get to see the descendants of Jack Daniel, a woman from Taiwan and a German dog. The spots ends with the worlds: "If you can't get here, just look for one of our postcards. We send them all over, they look like this," as we see a bottle of Jack Daniel's.

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About

Credits
Date
Sep 27, 2016
Agency:
Arnold Worldwide
Client:
Jack Daniel's
Global Chief Creative Officer:
Jim Elliott
Managing Partner/Executive Creative Director:
Wade Devers
Art Director:
Chris Valencius
Copywriter:
Jonathan Graham
Copywriter:
Greg Farley
Broadcast Producer:
William Near
Assistant Broadcast Producer:
Alissa Feldbau
Managing Director:
Paul Nelson
Senior Marketing Manager:
Mallory Brannan
Brand Strategy Director:
Vaughn Allen
Senior Brand Strategist:
Ellis Reavy
Director of Business Affairs:
Anne Joynt
EVP:
Mark McCallum
President, Jack Daniel's:
Mark McCallum
VP, Global Brand Director, Jack Daniel's:
Philip Epps
Production Company:
Radical Media
Director:
Steve Miller
Executive Producer:
Gregg Carlesimo
Producer:
Laura Heflin
Head of Production:
Frank Dituri
VFX/Editorial Company:
Lost Planet
VFX/Editorial Company:
Black Hole
Editor:
Hank Corwin
Editor:
Charlie Johnston
Executive Producer:
Krystn Wagenberg
Producer:
Casey Cayko
Sound:
Sound Lounge
Sound Engineer:
Tom Jucarone

See more credits

Tags
Category
Industry
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