Jack Daniel's: Tennessee Whiskey Redesign

A macho bottle.

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Editor's Pick
Cue redesigns the Jack Daniels bottle and packaging to place high emphasis on masculinity and strength. Chiseled, cut shoulders create a masculine silhouette that emphasizes the macho feel of the whiskey brand. Labeling changes emphasize qualities like maturity, mellowness and cleans up the old design to create more simplistic outlines.
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About

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Date
Oct 10, 2011
Agency:
Cue
Client:
Jack Daniel's
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