Creativity

Jack in the Box's Super Bowl Spot Is Narrated by a Bald Eagle

Burger Chain Is Running Regional Ad

By Alexandra Jardine. Published on Feb 04, 2016

Editor's Pick

Burger chain Jack in the Box is running a regional Super Bowl ad in which its mascot -- a giant "Jack" -- appears as a founding father on an epic journey.

The spot, by agency David & Goliath, shows Jack reading a "Declaration of Delicious" as his boat lands approaches American shores. There, he finds someone who seems to be a modern native Californian, in running gear with a smartphone strapped to his arm.

At the end, the ad, promoting the chain's Double Jack Burger, is revealed to have been narrated by an American bald eagle.

The spot was directed by Caviar L.A.'s Ruben Fleischer.

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Credits

Date
Feb 04, 2016
Agency:
David And Goliath
Client:
Jack In The Box
Founder & Chairman:
David Angelo
Chief Creative Officer:
Colin Jeffery
ECD/Production:
Ben Purcell
ECD/Production:
Steve Yee
ACD/AD:
Robert Casillas
ACD/CW:
Courtney Pulver
Art Director:
Danny O'Connor
Copywriter:
Kurt Warner
Junior Art Director:
Austin Ho
Junior Copywriter:
Dan Hass
Director of Broadcast Production:
Paul Albanese
Agency Executive Producer:
Karen Jean
Group Account Director:
Michele Tebbe
Account Supervisor:
Denny Tran
Account Executive:
Katherine Chan
Coordinator:
Shannon Stucke
Senior Project Manager:
Lila Anton
Project Manager:
Mark Diaz
Chief Digital Officer:
Mike Geiger
Director of Digital Delivery and Technology:
Robert Boucher
Digital Producer:
Myles Scovill
Associate Producer:
Nat Wilkes
Interactive Art Director:
Steven Lau
UX Lead:
John Randall, IV
Production Company:
Caviar LA
Director:
Ruben Fleischer
Production Company:
Lucky 21
Editorial House:
Spinach LA
Editor:
Isaac Chen (Cut+Run)
Editor:
Ben McCambridge (Cut+Run)
Color:
The Mill
Visual Effects:
Fell VFX
Mix Facility:
Margarita Mix Santa Monica

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