Jaguar Celebrates British Villains In Super Bowl Teaser

Tom Hooper To Direct Ben Kingsley And Other Dastardly Brits In Spot

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Hollywood loves to give a villain an English accent, so Jaguar is playing on its British roots (even though it's now ultimately owned by Indian Tata Group, which owns Jaguar Land Rover North America) in its forthcoming Super Bowl campaign. British actors Tom Hiddleston, Ben Kingsley and Mark Strong will star in the 60 spot, which is to be directed by The King's Speech director Tom Hooper; Sexy Beast star Kingsley appears in the teaser seen here. The creative agency is Spark 44. The auto brand is also launching a website,, to accompany the campaign, which promotes its F-Type Coupe. Other content will inculde be a "Good to be bad" blog, produced by Gawker Media, social content hashtagged #goodtobebad and ads that will wrap F train subway cars.

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Jan 14, 2014
Spark 44
Global Head of Jaguar Communications:
Eric Labourier
Jaguar Comm Manager North America:
Joe Torpey
Excecutive Creative Director:
Werner Krainz
Creative Director:
Piggy Lines
Creative Director (Digital):
Matt Page
Managing Director:
Simon Binns
Managing Director:
Milind Raval
Michael De Vries
Nicole Southey
Production Company:
Tom Hooper
Ex. Producer:
Fergus Brown
Ex. Producer:
Chris Barrett
Ex. Producer:
Patrick Milling Smith
Ex. Producer:
Brian Carmody
Ben Croker
Director of Photographer:
Daniel Landin
Paul Watts
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