Creativity

This Jaguar Film Makes Beautiful Art Out of the Sound of a Car Exhaust

Film by Spark 44 Delves Into the Science of 'Cymatics'

By Alexandra Jardine. Published on Jun 14, 2017

Editor's Pick

Jaguar delves into "cymatics" -- the science of making sound waves visible -- in a spot that creates beautiful art from the noise of a car exhaust.

Agency Spark 44, director Steve Downer of Social Films and FX specialist Machine Shop worked on the project, filming Jaguar's F-type SVR at the Jaguar Land Rover semi-anechoic chamber at its Gaydon, U.K. facility. A bespoke algorithm was built to interpret the exhaust note of the car and transform it into frequencies to transform poppy seeds into kaleidoscopic visuals. The multiple pattern images formed and changed according to the changes in exhaust sound.

See the agency's behind-the-scenes film to find out more about how it was done.

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About

Credits

Date
Jun 14, 2017
Agency:
Spark 44
Chief Creative Officer:
Werner Krainz
Client:
Jaguar
Creative Director:
Nick Hearne
Business Director:
Nick Dobson
Account Director:
Natalie Coomer
Agency Producer:
Oliver Creamer
Director:
Steve Downer
BTS Director:
Justin Hackney
Production Company:
Mad Cow Films
Executive Producer:
Nicholas Unsworth
Producer:
Jonas Blanchard
Edit House:
Cut & Run
Editor:
Nick Armstrong
Post House:
Big Bouy
Flame Ops:
Jim Allen
VFX Producer:
Polly Durrance
Grade:
Mark Horrobin
Sound:
Grand Central Recording Studios
Head Sound Engineer:
Munzie Thind
Sound Engineer:
George Castle
Effects:
Machine Shop
Senior SFX Supervisor:
Paul Mann
SFX Supervisor:
Mats Rivenes
Advanced Technologies Specialist:
Iain Suffield
Project Engineer:
Paul Cooper
Photography:
Nigel Harniman

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