James Patterson Launches Self-Destructing Book With Help of Mother N.Y.

Author Says This Is a Publishing First

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Description

To launch his new book "Private Vegas," author James Patterson teaned with Mother New York to help the novel blow up -- literally. For the price of $294,038, one committed fan will have the chance to read a hard copy of the book before it self-destructs after 24 hours. He or she will also get a first-class flight to an undisclosed luxury location, a five-course meal with Mr. Patterson himself, and a bomb squad that will handle the book as he or she reads from afar with golden binoculars.

1,000 U.S. fans who won't have the opportunity for the real experience can participate in a digital one -- the randomly selected can unlock their free copy on selfdestructingbook.com and read a free digital version before it disappears 24 hours later. They can also track other readers' progress and "steal time" from them. The campaign is meant to parallel the thrills found in Mr. Patterson's books.

Read the full Behind the Work story on Adage.com.

Credits
Date
Jan 20, 2015
Agency:
Mother New York
Client:
James Patterson
Production Partner:
Resn
Category
Latest Creativity News on Ad Age

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