James Ready: Billboard Coupon

Savings=More Beer.

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Editor's Pick
Leo Burnett Toronto's Coupon Billboard made the Cannes Outdoor Lions shortlist in the Alcoholic Drinks category.

Leo Burnett Toronto helps beer drinkers do some penny-pinching in this outdoor/mobile campaign for James Ready. The agency erected billboard "coupons" which passersby could shoot with their mobile phones and redeem at nearby retailers, all in the name of saving up for more James Ready beer.

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About

Credits
Date
May 03, 2010
Agency:
Leo Burnett Toronto
Client:
James Ready
Category
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