James Ready: Billboard Coupon

Savings=More Beer.

Published on

Editor's Pick
Leo Burnett Toronto's Coupon Billboard made the Cannes Outdoor Lions shortlist in the Alcoholic Drinks category.

Leo Burnett Toronto helps beer drinkers do some penny-pinching in this outdoor/mobile campaign for James Ready. The agency erected billboard "coupons" which passersby could shoot with their mobile phones and redeem at nearby retailers, all in the name of saving up for more James Ready beer.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 03, 2010
Leo Burnett Toronto
James Ready
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age